Easily grown in average, dry to medium wet, well-drained soil in full sun. Tolerates hot and humid summers and some drought. Tolerates light shade, but best in full sun. Deadhead to prolong bloom. Divide when clumps become overcrowded. This coneflower cultivar is an upright, rhizomatous, clump-forming perennial which typically grows 2-3′ tall. Features large, daisy-like flowers (3-4″ across) with deep yellow rays and dark brownish-black center disks. Flowers appear singly on stiff, branching stems in a prolific, long-lasting, mid-summer-to-fall bloom. Oblong to lanceolate, dark green foliage. Good fresh cut flower.