Easily grown in average, medium moisture, well-drained soils in full sun to part shade. Some tolerance for full shade, but foliage often grows best in sun with some afternoon shade. Tolerates a wide range of soils, but prefers rich, moist, humusy ones. Best with consistent watering. Established plants have some drought tolerance. Best fruiting occurs when grown in groups. Single specimens may fruit poorly. This shrub is evergreen in the warm winter climates of USDA Zones 7-10.