Easily grown in average, medium moisture, well-drained soil in full sun to part shade. Best flowering and fruiting is in full sun. Stems can become leggy in too much shade. Some tolerance for drought. Flowers bloom on new wood. Prune as needed in early spring. Most gardeners prefer to prune stems back to 6″ in late winter to early spring each year. Such hard pruning tends to promote shrub compactness and good flowering. Best cross-pollination and resultant fruit production occur when shrubs are planted in groups or massed.